Kevin And Cindy

in my post, it's not an Apple thing; I believe other very large media fdilnrey' companies would also have been given free publicity, in similar circumstances.My question, which no one yet has answered, is; when does pre-launch publicity become an advertisement?It is worth considering that in the BBC blog, you or I are not even allowed to have a username, which is linked to our business or our products! The BBC are extremely strict about allowing anyone any form of publicity in their blogs; then they post a massive pre-launch publicity piece for Apple????